A new style of cinema is opening in Sydney this week, with the launch of Event Hospitality and Entertainment’s (Event) new Event Boutique.
Launching on 14 June, Event Boutique will open in the flagship Event Cinemas on George Street, and will draw inspiration from the rich heritage of the State Theatre and QT Hotels, both owned by Event.
The experience is designed to host small groups, providing high quality food and beverage offerings, designer recliners and footrests, waiter service to seat, state-of-the-art sound, bigger screens and world-class pure laser projection.
Sydney’s first two Boutique cinemas are The Library, with 28 seats, and Paparazzi, with 46 seats.
Event CEO Jane Hastings said the new offering is designed to suit today’s choice-driven customer.
“Those seeking premium experiences not only expect the best seat, sound and vision, they want to fully immerse in a great experience,” she said.
“Event Boutique, our latest in a raft of new premium experiences, is a result of engaging fresh thinking to create a unique experience that immerses you from the moment you walk through the door.”
The Event Boutique cinemas are designed to be configurable and will be available for private bookings and corporate functions from cocktail events, creative corporate team sessions, product launches to private screenings.
Event Boutique will soon be rolled out in select cinema locations in Australia and New Zealand, with Newmarket in New Zealand currently in development.