With more than 25 years of expertise in the MICE industry and destination marketing across national and international markets, Gold Coast Convention and Exhibition Centre’s executive manager, sales, Anna Case, is widely recognised for her experience.
She has worked with Tourism Australia, Hong Kong Tourism Board, VisitBritain, Destination Gold Coast and Accor. Bringing a wealth of experience and a fresh perspective, she is set to build on the strengths of GCCEC in her new role.
As a Gold Coast native, she tells Spice her connection to the region brings an authentic approach to working with event planners.
What does GCCEC do differently from other MICE venues?
GCCEC is renowned for personalised service, flexibility and creativity. And the food! Our international chefs consistently elevate event dining, making each experience unique.
What are the distinct qualities of Australia’s largest regional convention centre and the Gold Coast as a MICE destination?
GCCEC stands out for its prime location; world-class facilities; sustainability leadership; excellent accessibility; culinary excellence; an experienced team that offers customisable solutions; and being a gateway to the Gold Coast experience.
Equally important is the destination itself. The Gold Coast’s welcoming personality, vibrant climate and balance of leisure, nature and business make it ideal for MICE events. Clients choosing GCCEC have access to the very best of the Gold Coast.
How do you plan to leverage the unique aspects of the destination to attract more clients?
Nestled between rainforests and 57km of coastline, the Gold Coast combines natural beauty, accessibility and world-class infrastructure. As Australia’s fastest-growing economy, it’s a thriving hub for business events. By showcasing wellness-focused experiences and the city’s environment, we position GCCEC as a destination where innovation meets natural beauty.
What opportunities do you see for expanding GCCEC’s appeal to the incentives and Asian markets?
The Gold Coast has long appealed to the Asian market. Leveraging growing airline connectivity, we’re focusing on Japan, greater China and southeast Asia. Sustainability is also a driver for this market – GCCEC’s EarthCheck Master certification and five-year sustainability strategy align perfectly with client values.
If there’s one thing you could change about GCCEC, what would it be?
GCCEC needs more space to accommodate larger conventions and gala events. While the outdoor terraces and gardens are a huge asset, expanding the venue would allow us to maximise event opportunities.
