Australia’s biggest media and marketing conference, Mumbrella360, returns to Sydney’s Carriageworks on 27-29 May 2025.
Mumbrella is now part of The Intermedia Group, which is the publisher of Spice.
All Spice readers can access an exclusive 20 per cent discount on tickets, using the code M360SPICE25.
Mumbrella360 spans the entire media landscape, however this year’s focus is on creativity, brand building and effective marketing, which is essential for event planners and suppliers seeking to sharpen their marketing strategies and stay ahead in an increasingly competitive environment.
Across three packed days, delegates will have access to more than 90 expert speakers and 10 streams of content designed to address the challenges and opportunities in today’s events and hospitality market.
Businesses looking to futureproof their marketing will benefit from the “CMO Unplugged” panel, featuring top marketers from IKEA, REA Group and Goodman Fielder.
The panellists will share strategies for staying culturally relevant, adopting new tech wisely and demonstrating the return on investment of marketing – essential insights for operators and suppliers aiming to drive customer loyalty and business growth.
In sessions that will be especially relevant to event planners, experts will look at the role AI is playing in content creation and automated rollout, with a case study from Endeavour Group’s general manager of brand, creative and operations, Katie Dally.
On another panel, TikTok Australia’s head of partnerships, Amy Bradshaw, will examine the role cultural presence plays in driving business impact.
Other highlights include a session from ALDI’s marketing director, Jenny Melhuish, and BMF’s creative leaders on turning bold ideas into real business results; and Specsavers’ Shaun Briggs will offer insights into how injecting personality into brand communications can drive loyalty and sales.
Other headline speakers include Oatly’s global chief creative officer, John Schoolcraft, and VaynerX’s global CMO, Avery Akkineni, with both offering disruptive takes on brand building that events and hospitality businesses can draw inspiration from.
Visit Mumbrella360 to view the full program, and don’t miss your chance to connect with Australia’s leading marketers and media minds.
You can claim your 20 per cent discount by using the code M360SPICE25 at checkout.
