Reed launches new trade show for Asia Pacific

The new show will bring together international and APAC regional meeting planners for two days in Singapore.

IBTM, part of Reed Exhibitions, will grow its portfolio of business event trade shows with the inaugural IBTM Asia Pacific in April 2020.

Taking place at Marina Bay Sands in Singapore, IBTM Asia Pacific will bring together international, APAC regional and local meeting planners and exhibitors for two days of scheduled meetings, education and networking.

The event joins IBTM’s existing portfolio which includes IBTM World in Barcelona; IBTM Americas in Mexico City; IBTM China in Beijing; IBTM Arabia in the UAE and IBTM Africa in Cape Town.

IBTM portfolio director Shane Hannam

IBTM portfolio director Shane Hannam said the new show was created in response to “genuine demand for a regionally focused event”.

“Launching a new event for the Asia Pacific market is not only exciting for the IBTM brand, it is also supported by the fact that the region’s business events industry is expected to see the highest growth rate in the world to reach $441.1 billion by 2025,” he said.

Hannam added IBTM Asia Pacific will service the ever-increasing demand both from the inbound and outbound APAC markets.

“Importantly, the event will also allow us to implement a strategic shift for our IBTM China event, which will re-focus on bringing together the highest quality Chinese buyers to meet with international exhibitors and international buyers to do business with Chinese exhibitors,” he said.

IBTM Asia Pacific will be led by event manager Michael Jones, who has been with Reed Exhibitions for almost six years.

The event will be under-pinned by a hosted buyer program, which will be managed by the existing team based in London and supported by Reed Exhibition’s teams in Singapore and Japan.

The event will be preceded by a day of local tours for international buyers and an evening drinks reception.

IBTM Asia Pacific will take place on 6-8 April 2020. Register your interest here.

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