Victoria’s event industry tradeshow, Melbourne’s Event Showcase, will celebrate professional entertainment at the Royal Exhibition Building on 29 and 30 June.
The Entertainment Showcase will feature a one-hour show dedicated to acts and performances in the world of corporate entertainment and hosted by well-known TV actor Tim Campbell. MTA Entertainment and Events will be presenting a medley of their repertoire, including electric string trio Maske and trampoline artist Matt Hughes.
This year’s Melbourne Event Showcase is set to provide a huge variety of event entertainment.
MTA Entertainment and Events has been providing talent and entertainment for over 24 years, firstly based in Melbourne and now servicing all of Australia. Services range from professional entertainers, speakers, teambuilding and leadership programs, to technical and creative event production.
Entertainment and marketing coordinator Shari Cohen sees a trend in the increasing use of celebrities as a drawcard to an event.
“Having a big name in the line-up of speakers or as an MC is definitely high on the list of most frequent requests. Ultimately, our clients want to have bums on seats, and interesting entertainment program is most likely to have a major influence on attendance numbers,’ said Cohen.
In the corporate world, Cohen says, entertainment is firmly back on the cards.
“We find companies are still spending carefully on client relationship-building programs and staff engagement; as a result, entertainment has to be highly-relevant, sophisticated and have a solid social impact.
“Our customers appreciate the fact that we can fully customise their program which allows them to use entertainment to reinforce their key messages and values.
“We have even customised our acts in the past; for example, for the World Congress on Endometriosis, Pot-Pourri adapted their performance to sing ‘Supercalifragilisticendometriosis’!”
Being based in Victoria, MTA understands the specific needs of the local market. The majority of their performers are available for Melbourne events, including award-winning stand-up comedian Wil Anderson, Circus Oz and MasterChef judge Matt Preston.
“Melbournians like to be captivated by their entertainment – it’s not enough to create an experience if the attendees are not engaged. They like to get involved and feel a connection with performers, motivational speakers and artists,” Cohen added.
Tickets are limited for the Entertainment Showcase. The two shows take place between 12.30pm and 1.30pm on 29 and 30 June. Delegates can book complimentary tickets to the Entertainment Showcase when registering for Melbourne’s Event Showcase by visiting the website.