AIME reveals new partnership for 2022

A familiar face will join forces with the AIME team ahead of next year's event.

Asia Pacific Incentives and Meetings Event (AIME) has welcomed the Professional Convention Management Association (PCMA) on board as the official partner for the 2022 Knowledge Program.  

PCMA will support the delivery of the Knowledge Program during AIME on 21-23 March and will help deliver year-round engagement and activity in the lead up.

AIME event director Silke Calder welcomed the partnership.

“AIME is one of the first in-person global events to kick-start our business events calendar next year, so we understand our critical role and responsibility in launching this for our industry,” she said.

“The Knowledge Program plays a big part in this, through connection and learning we can all come together to evolve the way we think for the better.”

PCMA managing director APAC Karen Bolinger, who was previously involved in the show during her time as CEO of Melbourne Convention Bureau, said she has a “deep understanding of AIME from all sides”.

“I am passionate about the Knowledge Program and how it can truly shape business for the year ahead,” she said.

“Bringing our industry together to build their skills and knowledge has never been more important and we look forward to showcasing what is sure to be one of the most compelling Knowledge Program events in AIME’s history.”

While speakers will be announced throughout the year, AIME has hinted the sessions will focus on skills of the future, participant experience and personal development.

AIME will take place at the Melbourne Convention and Exhibition Centre on 21–23 March 2022.

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