AIME reveals 2020 attendance figures

Organisers have reported an increase in registration numbers, despite a turbulent start to the year.

Asia Pacific Incentives and Meetings Event (AIME) has released registration and attendance figures, after the event took place in Melbourne last week.

Organisers Talk2 Media & Events reported a total 2,500 visitors and 300 exhibitors attended the event across 17-19 February.

Registrations to attend AIME were reported to have been up 20 per cent on last year’s figures.

Talk2 Media & Events CEO Matt Pearce said the team was proud to have delivered the event, despite reduced levels of international travel due to the novel coronavirus outbreak.

“The beginning of 2020 has seen our industry faced with many challenges, both locally and abroad, however the community spirit however community spirit imbued AIME 2020 and has never been stronger,” he said.

During the show, Pearce confirmed a number of Chinese buyers did not attend the show due to travel restrictions, while other international media and exhibitors were also unable to attend.

“Looking forward to 2021, we will continue to improve and elevate the AIME experience yet again,” said Pearce.

AIME will run next year in Melbourne from 22–24 February 2021.

Take a look at the show floor highlights below:

The Knowledge Exchange was back again this year to kick off the three-day event and educate delegates on industry topics and issues.

Speakers across the day included Holly Ransom, CEO of Emergent; Christopher Kai, CEO of The Mathem Group; Simon Doble, CEO of SolarBuddy; Bim Ricketson, executive creative director at George P. Johnson Australia and more.

Watch the Knowledge Exchange highlights here:

The social program was another highlight of AIME 2020, which saw delegates gathering to network and indulge in some of Melbourne’s finest food and beverage.

The welcome event was hosted at Port Melbourne Yacht Club and offered a beachside soiree complete with a lobster shack, live DJ and various food activations.

The networking event on the final evening of AIME was held at Melbourne Convention and Exhibition Centre. Despite wild weather, the venue managed to pull off a great evening full of networking opportunities, fresh food stations and a live dessert garden.

Watch the highlights from the welcome event here:

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