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Summer trends: pastels, lighting vs props, food play


Want to know what’s hot this summer? James McGregor from Jupiter Agency clues us in on the biggest seasonal event trends.
 
Pastels
The last year or two has been all about bright fluoros, especially orange, pink and yellow. After a trend like this you usually see the opposite happening as a break away from the latest trend. 

 
Dulux forecast
Dulux has recently released its Trends and Colour forecast which is a globally respected guide to what’s happening in everything from fashion to interiors.
 
 
AV/lighting vs props
AV/lighting to theme a room rather than props (cost effective).
 
 
Food play
Stand up events, interactive food stations, creative presentation of food.
 
 
B-Grade Celebs
Use of mid-level, affordable celebrities from shows such as Australia’s Got Talent.
 
 
Pop Culture
Theming surrounding pop culture (what’s coming out) – lot’s of sci-fi thrillers such as Elysium.
 
 
Architectural displays
Architecturally enhanced display environments such as Spacecube.
 
 
About James McGregor
James has worked at the forefront of Australia’s corporate event industry for over a decade, managing high profile events for some of the world’s best known brands. He has also played a key role in establishing Australia’s leading event industry guide; the A LIST Guide. James’ main focus is providing strategic and creative leadership on major client pitches and relationships, as well as launching new initiatives across all of the Jupiter Agency service pillars.