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Belvedere Vodka goes RED at Alumbra


To help promote World Aids Day on 1st Dec, Belvedere Vodka released a limited edition (RED) bottle at an exclusive event held at Melbourne venue Alumbra.


Melbourne’s Alumbra hosted the Belvedere Vodka event.

To create and produce this event, held on World Aids Day, Event Planet was invited to paint the chosen venue, RED to raise awareness and help celebrate a spirits industry partnership between RED and Belvedere Vodka.

Using red lighting and hundreds of red ribbons hanging from the ceiling and rippling across the dance floor, the entire experience gave a nod to the iconic red World Aids Day ribbon.


The event included a live model dressed in body paint for the alcohol brand.

Guests were kept refreshed with Belvedere cocktails and entertained as a live model was covered in body paint and transformed into an artistic masterpiece during the night.


Guests looked on, sipping Belvedere cocktails, as the model was transformed into an work of art.

Additionally guests could stop for a photo with life sized branded cut outs of Grammy award winning musician Usher who had teamed up with the vodka company for the release of the Special Edition bottle, which raised funds for the charity.
 

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