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Adelaide’s Incentive Programme not bound by language

The Adelaide Convention Bureau has officially announced the final phases of its Incentives Adelaide Programme at its premier annual event, Destination South Australia.

As an Australian first, The Adelaide Convention Bureau website will introduce The Incentives Adelaide Programme page in Chinese

 “Incentives Adelaide has been a moveable feast for the past months whilst we developed the best possible itineraries that enable us to present both relevant and flexible itineraries to ensure the desires and preferences of people from all global regions are considered. We’ve partnered with the best bespoke tourism operators and have worked tirelessly with South Australian ground specialists to establish the framework of the itineraries, it is exciting now to announce the finishing stages of the Programme,” said Adelaide Convention Bureau CEO, Damien Kitto.

In an innovative move and a first for any Australian capital city Convention Bureau, the Incentives Adelaide Programme page tab on the Adelaide Convention Bureau website will feature details of the Incentives Programme in Chinese.

Incentives Adelaide features a fully flexible tourism itineraries based on themes as opposed to having a specific regional focus as is more often the norm. Themed itineraries are based on the following:

-Up close with wildlife
-Team Spirit
-Famous Wine, Fabulous Food
-The Big Event

Each of the above themes will, in the coming weeks have a video presentation added to the website. In essence, a highlights video presentation will be available for download for buyers, businesses or organisations for use in presentations or pitches to employees and/or clients.

In addition, a quarterly newsletter updating the latest developments by South Australia’s Incentive Tourism operators will ensure stakeholders and media remain as up to date as possible on the activity happening within the state. The inaugural newsletter will be issued before mid August.

“Destination SA 2011 has been the most successful to date in terms of the numbers of interstate and overseas buyers and media representatives in attendance. We’ve also realised the largest contingent of local businesses showcasing their organisations at the DSA Expo and the benefits these exhibitors gain by having the opportunity to meet face to face at a series of scheduled meeting with our delegations priceless,” said Kitto.

The Destination SA event has been successful in bringing in $41 million in business to the state economy as a result of the 2010 event. This figure is expected to rise to $50 million in 2011.

The events that ran between 2-6 August 2011 included familiarisation tours to various regional districts including The Barossa Valley, McLaren Vale, Adelaide Hills, Kangaroo Island and the CBD including one on one meetings between the visiting delegation and local businesses as well as a social itinerary.

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