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Ultimat Vodka launches in Sydney with exclusive event


Ultimat Vodka has launched into Australia, and to celebrate the premium brand joined forces with GQ and Vogue to host The Ultimat Club on June 1st at Luxe Studios in Sydney.


Sydney’s Luxe Studios was transformed into the Ultimat Club for one night only to celebrate the launch

This was the first time GQ and Vogue had partnered on an event, and as expected the evening showcased the finest in fashion, lifestyle and high-end luxury.

The Ultimat Club displayed fashion from international designer Bally, with models wearing the latest collection as part of a quirky fashion installation, and top model Tyson Ballou, International face of Biotherm Homme, and Jessica Gomes attended.


Models wearing the latest Bally collection added style to the event

Over 200 exclusive guests attended, including celebs such as Wes Carr, Justin Hemmes, Shengo Deane and all of Australia’s fashion and industry elite.


Ultimat vodka cocktails were the hit of the night.

Of course the main highlight of the evening were the Ultimat cocktails, with a variety of delicious signature drinks on offer throughout the night.