The Exhibition and Event Association of Australia has offered up a few top tips to exhibitors participating in trade exhibitions on helping your prospective clients find you at the show.
Let your prospects know where you’ll be showing:
1. Online is a great outlet to promote your presence at the show – post your link on the exhibition’s website and alert various industry/trade forums and blogs.
2. Email your prospects and customers in enough lead up time before the exhibition to alert your presence at the show. Recent research has shown that 83% of the most successful companies at a range of exhibitions were those which did this.
3. Tell people what you’ll be doing at the show and why they should take the time to visit you.
For more exhibition tips visit http://www.eeaa.com.au