Instinct International launches Instinct Events

Instinct International is excited to announce the launch of Instinct Events a creative, event management and production agency.

Instinct International is excited to announce the launch of Instinct Events a creative, event management and production agency.

Having operated as Instinct Events & Entertainment since 2000, the company has restructured to establish two separately branded divisions, Instinct Entertainment and Instinct Events.

Instinct Events’ managing director Richard Sayer (left) and executive producer Jon Smith.

“This is a natural progression of our business model,” said Richard Sayer, managing director. “Over the last 13 years we have grown our entertainment offering into a nationally recognised agency providing a wide range of music, entertainment and talent solutions. Since our inception we have been providing event management services to our key corporate clients. However as the needs and expectations of our clients continues to grow this has created an exciting opportunity for us to leverage our collective expertise and theatrical skills to expand into a fully comprehensive
event service agency. Our newly expanded offering will include a full suite of creative, event management and production services.”

Instinct Entertainment provides an array of MC’s, speakers, recording artists, bands, comedians, musical and specialty acts, to private, corporate and government clients throughout Australia such as New Years celebrations in Melbourne’s Federation Square (above).

“The launch of the new Instinct Events brand allows us to offer a more strategic approach, working collaboratively with our clients to design and conceive awesome events that achieve our clients’ marketing objectives.

With the recent arrival of industry stalwart and highly experienced event producer Jon Smith, to the Instinct team, we are perfectly placed to ensure Instinct Events will be a market leader in the event space.”

“I am really excited to join Richard and the Instinct team. It’s been a vision of mine for many years to create a new event agency,” said Smith. “The launch of Instinct Events offers the opportunity to incorporate 25 years of Event production experience to grow the Instinct portfolio.

The Event and Entertainment divisions working together under the one roof offers a completely unique proposition to our clients. We have an exceptionally wide range of entertainment to work with, couple this with the marketing and stagecraft skills of the Instinct team we’ll be able to fully
customise shows that leverage content and entertainment effectively to suit our clients brand, communication and marketing objectives,” Smith added.

Since 2000 Instinct International has been involved in over 10,000 events and entertained more that 25 million Australians. The company which recently moved to an expanded new studio In Prahran in Melbourne operates two divisions under two distinct brands:

Instinct Events offers clients a comprehensive suite of creative, event management and production service expertise across the entire spectrum of corporate, government, association, not-for-profit and public events and brand experiences.


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