Event goers embrace mobile ticketing with record growth

Event ticketing provider Moshtix has revealed record growth one year after introducing mobile barcode ticketing.

Event ticketing provider Moshtix has revealed record growth one year after introducing mobile barcode ticketing.

Moshtix’s mobile ticketing volume has grown by 2,200 percent since the company relaunched its mobile site with event ticket delivery by barcode a year ago.

Mobile ticket sales have also showed huge growth with a 1371 per cent increase since the site relaunched. Chief executive officer of Moshtix, Adam McArthur, said that he expects these trends to continue.

Mobile ticketing is expected to grow even more popular with the lead up to the summer event season.

“The smart phone has become such a huge part of a consumer’s everyday life. People are banking on their mobile, participating in online auctions on their mobile and now have embraced the concept of mobile ticketing.

“The implementation of a mobile barcode system has made the ticketing process a whole lot simpler and the statistics are telling us that fans are realising this.

“What is key to a successful mobile site though is the ability to transfer their desktop purchasing experience to a smart phone. Through our mobile site, fans can share events to twitter and Facebook, call or email us easily and can also SMS tickets to friends.

“It’s important for us at Moshtix to respond to what consumers want. The explosion of smart phone use prompted us to engage our customers through this device and the huge growth that our mobile site has seen in the past year shows that they have responded well to our solution.

“What’s great about our mobile site is the flexibility we have to really transform the event ticketing market.”

Earlier in the year, Moshtix, EMI and PayPal teamed up to host Australia’s first Cashless Concert. The concept was simple – fans use their mobile devices to access tickets to the show, they pay using their PayPal account, then receive their ticket which they then present to gain entry. Thus, totally cashless and all via a mobile device.

Moshtix’s mobile site is expected to become especially handy during the New Years season, with many summer events such as Midnight at the Oasis in NSW, Breakfest 2011 in WA, WhitsunDAZE NYD Festival in QLD, Welcome 2012 at Neverland in VIC and Summer Series at Ed Castle in SA, as well as many upcoming large outdoor festivals, such as the Future Music Festival in March, predicted to attract masses of people.

“With summer definitely upon us, we expect traffic and sales via our mobile site to continue to rise. Australians are out and about a lot more looking for the best events to attend. On Moshtix, we are really now starting to see the influx of summer and New Year’s events.”

To access tickets for events this summer, people can visit Moshtix’s mobile site by typing moshtix.com.au into their mobile Internet browser.


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