Julia Swanson to lead Melbourne Convention Bureau

Swanson brings a wealth of experience to the role, including nine years at MCB.

Julia Swanson has been appointed CEO of Melbourne Convention Bureau (MCB), after an extensive recruitment process.

Following Karen Bolinger’s resignation in April, Swanson stepped in as acting CEO while recruiting began.

According to MCB board chair Chris Barlow, 130 people were considered for the role and 76 formal expressions of interest were received.

He congratulated Swanson on her new role, acknowledging her passion and drive for the industry and more than 20 years of experience.

“In her nine years with MCB, Julia has contributed strongly to the growth and success of the organisation in the global business events market,” said Barlow.

“Prior to MCB, she held the role of area director of sales and marketing VIC, SA, WA with IHG, overseeing sales and marketing performance for eight hotels and new hotel openings.

“In her time as acting CEO, Julia has driven stronger strategic alignment with Visit Victoria through her role on the Visit Victoria Leadership Team for the overall benefit of the visitor economy.

“She holds a Master of Business (Hospitality & Tourism Marketing) and a Bachelor of Business (Catering and Hotel Management) and balances her work life with her fiancé and their two young children.”

“The Bureau is well placed to continue the tremendous contribution it has made to business events in Victoria, and along with the board, we wish Julia and the team further success as she takes up the MCB chief executive officer position commencing 1 November 2019.”

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