Shay and Blue fragrance launch

David Jones showcased the Shay and Blue range in it's fragrance departments in the Elizabeth Street store.

Original Shay boutique

To celebrate the launch of London boutique fragrance house into the Australian market, exclusive stockist David Jones showcased the fragrance range with prime positioning throughout it’s fragrance departments in the Elizabeth Street store.

With the use of unique visual merchandising including beautiful ornate furnishing, chequered floor decals as well as bunches of fresh blue hydrangeas, the original Shay and Blue London boutique was brought to life within the walls of David Jones.

Promo staff from Marc Edwards Agency were on hand to sample the product and the brand’s advertising visuals were on display in the street level store windows.



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