The custom built Beautifully Swedish ‘Rekorderlig Star’ returned to the Taste of Sydney Festival, showcasing the Rekorderlig flavour portfolio and encouraging cider lovers to explore in Rekorderlig’s Beautifully Swedish way of life.
Rekorderlig Cider was the exclusive cider sponsor for Taste of Sydney 2013, which ran from 14-17 March, 2013 in Sydney’s Centennial Park.
The ‘Rekorderlig Star’ became the ultimate location to relax, sample the innovative flavours, enjoy live music and soak in the atmosphere of the festival.
The bar was themed with Rekorderlig’s vibrant and colourful ‘Beautifully Swedish’ campaign branding. Rekorderlig also invited guests to participate in activities such as table tennis, fuse ball and lounging in Rekorderlig’s signature bean bags.
The branding event also served as a debut for the new Rekorderlig Passionfruit Cider flavour.
‘We are excited to be part of this years Taste of Sydney’ said Nikki Langford, marketing manager. ‘We are really looking forward to showcasing our innovative new Rekorderlig Orange-Ginger Cider and providing a relaxed Beautifully Swedish experience not only for existing cider lovers but also people discovering cider for the first time.’
Rekorderlig cider has been a proud sponsor of fantastic food events nationwide including Crave Sydney International Food Festival, Taste of Melbourne, Margaret River Gourmet Escape and more recently Rekorderlig was the first and only cider sponsor for the Sydney Festival.
The event featured the range of flavours including the launch of the new passionfruit cider.