Luxperience event moves to Sydney and teams with Virgin Australia

Luxperience, the Australasia and Pacific's international business exchange event for the luxury and experiential travel market has recently announced a change in date and location

Luxperience, the Australasia and Pacific’s international business exchange event for the luxury and experiential travel market has recently announced a change in the inaugural event which will now be held from 10 – 12 September 2012 in Sydney at the Overseas Passenger Terminal, overlooking two of Sydney’s most famous icons, the Sydney Harbour Bridge and Sydney Opera House.

As a major global event, Luxperience will offer a business to business sales and marketing platform that will include a high level business exchange for operators in the luxury and experiential travel market.  As part of the Luxperience community, invited members will also access 365 days of business exchange, networking, business development, education and cultural exchange opportunities to enhance their travel business.

The Luxperience business exchange event will be held from 10-12 September 2012 in Sydney at the Overseas Passenger Terminal.

The business exchange event was initially scheduled to be held in Melbourne between September 2-5 2012 at the Crown Entertainment complex.
The announcement coincides with the signing of Virgin Australia as a major event partner.
“We are thrilled to stage the first ever Luxperience event in Sydney and to have Virgin Australia on-board as our official airline partner. This global alliance is particularly important to us.  There is much synergy between our brands and we look forward to supporting Virgin’s operations in Australia as well as their global vision of developing key strategic partnerships to enhance their virtual network, ” said Rosemarie Sama, CEO and founder of Luxperience.

The brainchild and founder, Rosemarie Sama has created Luxperience along with a team of travel professionals with a wealth of business savvy and expertise.
“With Sydney recently being voted the world’s number one city in the Conde Nast Traveler Readers’ Choice Award 2011 and Tourism Australia’s campaign theme for 2012 tipped to focus on Australian luxury experiences, we are extremely confident that the very first Luxperience will provide a unique commercial platform for international travel operators and industry. The reaction from the market has been outstanding with Hayman and Mulpha Hotels Australia along with Ahura Resorts FijiLikuliku Lagoon Resort becoming two of the first to secure the opportunity to leverage a growing global demand in luxury travel experiences.”
“At Virgin Australia we are always looking for new opportunities to support and showcase the very best of Australia and the Pacific region” said Justin Montgomery, general manager Sales for Virgin Australia
“Luxperience provides us with an exceptional local platform to become involved in a major international event that specifically caters for the growing luxury and experiential travel market in this region.
“This event will provide Virgin Australia an opportunity to meet with key global customers and affords us the chance to really help promote the wide range and diverse nature of uniquely Australian luxury experiences.
“From January 2012, Virgin Australia will have a full business class product across its domestic network including key leisure markets of the Gold Coast and Hamilton Island.”

To register for Luxperience or for more information please visit

Leave a comment:

Your email address will not be published. All fields are required


Sign up now

Join our mailing list to keep up to date with the latest event industry news direct to your inbox

The A-Z guide for organising events