The International Special Events Society has officially changed its name to the International Live Events Association (ILEA).
The name change reflects the now fully global nature of the association and the more relevant term of ‘live’ used by its members to describe the wide range of events delivered.
A wider roll out of the brand will be carried out over the coming months to encompass a new logo, website and other marketing collateral. In addition, the association will be transitioning its existing social media presence to create new names and pages where necessary.
ILEA President Jodi Collen said “The world has changed phenomenally since the International Special Events Society was founded in 1987 and our industry has always kept up and changed with it. This is the culmination of a process that began several years ago and that will continue as our association continues to evolve.
“We are known by our global members and partners as the live events industry. ‘Live’ is quite simply the best way to express and communicate in one powerful word the fantastic energy and clarity that live events, no matter what kind, bring to human communication.
“The change from ‘Society’ to ‘Association’ is equally as important– it is the crux of what ILEA is about. We’re more than a ‘Society’, we’re a close-knit ‘Association’ of like-minded people working together through trust and commitment to purpose.
“This is a massive opportunity for us as an association and the beginning of a very exciting time in our history,” she said.