ScUber arrives in Tropical North Queensland

The world-first partnership has already generated media coverage reaching more than three billion people.

All eyes are on Tropical North Queensland this week as the world’s first rideshare submarine, scUber, prepares to take guests on the journey of a lifetime.

After spending a week transporting guests in Gladstone, the underwater vessel is now heading north to service customers in Cairns and Port Douglas.

The experience is priced at $3000 for two riders, which includes a one-hour ride in a scUber submarine and scenic helicopter transfers to and from the Quicksilver Cruises pontoon off the coast of Port Douglas.

In partnership between Tourism and Events Queensland (TEQ) and Uber, the campaign aims to draw more visitors to the Great Barrier Reef.

Since it launched two weeks ago, the campaign has generated more than 3500 news stories and attracted more than 150,000 competition entries, reaching a potential audience of more than three billion people.

TEQ CEO Leanne Coddington said the momentum would continue with high-profile influencers and media scheduled for scUber rides during the next fortnight.

“Over the next week we will also welcome the competition winners from Australia, New Zealand, the UK, the US, France and Canada, providing some wonderful story opportunities to showcase TNQ’s stunning reef experience,” she said.

“There will also be on-demand scUber rides, giving visitors and locals the opportunity to book this exclusive experience through the Uber app from 9-18 June departing from Cairns, Port Douglas or Palm Cove.

“We couldn’t be happier with the results this campaign has achieved so far and look forward to it continuing to be a success.”

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