Five minutes with TTNQ CEO Mark Olsen

Tourism Tropical North Queensland CEO Mark Olsen sits down with Spice to outline the region’s growing stature as a business events hotspot.

What makes Tropical North Queensland the ideal business events destination?

Cairns and Great Barrier Reef is the ideal business events and incentives location, giving delegates a world-class experience in a walkable city.

It gives global business events travellers the opportunity to leave capital cities behind and connect in a regional destination with outstanding natural beauty, heritage and cultural values.

Our waterfront city is easy to get to with direct international and domestic connections to Cairns Airport, which is just a 10-minute drive from Cairns city.

World-class business events infrastructure is all within walking distance, including Cairns Convention Centre, five-star hotels, restaurants and the marina.

What changes has the region experienced in recent years?

The past few years have seen a renaissance in Cairns with four new hotels, major hotel refurbishments, the $240 million redevelopment of Cairns Airport and new facilities such as Cairns Aquarium and a reef activities pontoon [Reef Magic] with its own science lab.

Local natural wonders must be a big selling point?

Cairns and Great Barrier Reef is a natural destination with adjoining World Heritage areas where activities are all about barefoot luxury.

This is especially evident in the many unique offsite venues where delegates can be welcomed under coconut trees on the beachfront and farewelled in an intimate rainforest setting.

In keeping with the destination’s commitment to sustainability, historical venues have been repurposed into events spaces, including a former timber mill, World War II fuel tanks and a sugar shed at a cane farm.

Are eco-conscious initiatives part of the delegate experience?

Through the new Guardian of the Reef platform, delegates to Cairns and Great Barrier Reef can participate in citizen science programs and learn more about how their trip to Great Barrier Reef helps the future of the World Heritage area.

The Cairns and Great Barrier Reef region is the most eco-certified destination in Australia, with 72 active eco-certified companies and a further 27 businesses undertaking the process with Ecotourism Australia.

It is the place where incentive groups can surround their team with great to ensure delegates feel rewarded and leave greater.

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