The Philippines’ MICE industry forges ahead

With business travel back on the agenda, the Philippines is working hard to attract businesses back and be the top choice for MICE in Southeast Asia.

As industries regain confidence in business travel, the Philippines’ MICE sector is aiming to rebuild and surpass its pre-pandemic successes, with a ramped up MICE Plus Program to lure event organisers and business travellers.

The Philippines’ Tourism Promotions Board’s (TPB) program features a set of incentive packages and privileges offered to boost MICE tourism by encouraging overseas planners and organisers to hold events in the Philippines.

“Our MICE industry was growing at a rapid pace pre-pandemic,” Philippine Department of Tourism’s (DOT) officer-in-charge, Eleanor Palima said.

“Now that business travel is firmly back on the agenda, we want to attract businesses back, and be the top choice for meetings, incentives, conventions, and exhibitions destination in Southeast Asia.”

DOT has helped secure many large-scale events including recently hosting the 21st WTTC Global Summit at the Marriott Hotel Manila, where the hotel’s Grand Ballroom welcomed more than a thousand delegates from various sectors of the travel industry. DOT is also working with local stakeholders in the industry across the Philippines to develop competitive MICE products to help encourage event organisers and business travellers.

“We are confident that we are more than ready to host world-class business conventions and can’t wait for our Aussie and Kiwi MICE industry colleagues and their guests to return,” Palima said.

Alongside its famed beaches, lively festivals and friendly people across its 7,641 islands, the Philippines is at the crossroads of international trade and commerce in the Asia Pacific and MICE offerings abound in the country – not only in the capital Manila, but in growing metropolises across its three major islands of Luzon, Visayas, and Mindanao.

Manila has key convention centres including the Philippine International Convention Center (PICC) and SMX Convention Center in Pasay, both of which can hold as many as 5,000 attendees. Cebu has more than 30 convention centres, and its Waterfront Cebu City Casino Hotel has a capacity of 3,500. Davao, the convention city of the south, has 25 convention venues including SMX Davao Convention Center, which has hosted ASEAN meets and holds 5,000 delegates.

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