MCB launches Melbourne e-guide

The newly launched e-guide is an interactive tool designed to help events planners make the most of their upcoming business event in Melbourne.

Melbourne Convention Bureau (MCB) has launched its new Melbourne e-guide, an interactive guide designed to connect event planners and delegates with new and undiscovered city experiences.

Following audience research on user experience best practice, MCB chief executive Julia Swanson said the e-guide was developed in response to event planners’ and delegates’ desire for short and inspiring content.

“Melbourne’s e-guide is the ‘must have’ planning tool that will encourage both planners and delegates alike to rethink their next visit to Melbourne,” Swanson said.

“From the inspirational articles and interviews with industry experts and packaged up accessible information, readers can learn about what’s new in our thriving city.”

The first edition of the e-guide offers a glimpse into why Melbourne is a highly desirable destination for both domestic and international conferences, and features engaging in-motion design incorporating animated avatars, embedded videos and gifs.

Event owners, planners and attendees can plan their trip and activities by using the e-guides searchable interactive map which offers videos, images, product descriptors, hyperlinks and 360-degree experiences to familiarise the user on all there is to experience in Melbourne and assist them in creating custom tours.

“The key to an extraordinary event is more than just getting the right venue and accommodation, it’s the connection between the event, the host city, and its exciting offerings,” Swanson said.

As Melbourne continues to evolve and innovate, the e-guide also highlights the city’s creative spaces and knowledge hun capabilities across a number of sectors, encouraging event planners to think outside the box when looking for a unique venue.

Tourism Australia supported the project via its Business Events Advance Program.

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