New Zealand-based Megan Crum brings a proven blend of operational expertise and industry insight, and she will step into the general manager position from 7 October 2025.
According to PCOA, Crum “will take the association to the next level, building on 18 years of achievement to further elevate the status of event managers and continue the professional development and upskilling of practitioners across the entire business events community”.
Her appointment aims to strengthen PCOA’s trans-Tasman focus, ensuring greater representation and engagement in the Australasian market.
“We are delighted to welcome Megan into this role,” says the PCOA Council Management Committee of Barry Neame, Paula Leishman and Karen Sainsbury, in a joint statement.
“Her appointment signals a significant growth-step forward for PCOA as we continue to expand our reach across Australia and New Zealand.
“Megan’s deep understanding of the business events landscape and her collaborative spirit make her the ideal person to lead our team, support members and business partners, and develop strategies that benefit the entire business events sector.”
With the current PCOA team of Maxine Tod, Cindy Axisa and Michelle Dick, Crum will service PCOA members and industry partners, and represent PCOA at industry events such as AIME, MEETINGS and the annual PCOA Conference, which is being held in Christchurch, New Zealand, on 7-9 December 2025.
