CENTREPIECE shines light on Victorian wine

Melbourne's newest events venue continues its strong 'local-first' approach, partnering with two renowned Victorian wineries.

CENTREPIECE at Melbourne Park has partnered with two of Australia’s most renowned wineries, Brown Brothers and Mitchelton Wines, positioning Victoria’s top wines at the forefront of its beverage offering.

“Partnering with brands who have a rich local heritage is a key pillar of our values and Victoria-first focus,” CENTREPIECE sales manager Laura Reddaway said.

“Mitchelton and Brown Brothers Wines are experts in what they do and are renowned not only in Victoria but throughout Australia and globally.

“In addition to producing fantastic wines, they curate outstanding hospitality experiences and we look forward to serving their quality wines to our guests.”

Based in Victoria’s north-east, Brown Brothers is a 133-year-old family-owned-and-operated winery which prides itself on making high-quality wines, whilst actively contributing with communities it is intertwined with. It employs more than 200 Victorians, with all of its production done on-site in Milawa.

A huge supporter of local Victorian businesses and consumers, Brown Family Wine Group marketing manager Emma Brown said they were extremely excited to partner with CENTREPIECE and work with into the future.

“We share a strong philosophy in sustainability and remain focused on leaving our land in a better state for the generations to come. What’s more, our mutual focus on quality goes beyond the products we make; it’s about overall customer experience.”

With a history dating back to 1836, Mitchelton Wines also has a winemaking team known for bringing out the unique regional characters in their award-winning selection of estate-grown varieties.

Proudly 100 percent Victorian, Mitchelton Wines is passionate about supporting its local community, farmers and growers, employing and supporting over 190 local individuals across Mitchelton and associated business ventures.

“We are hugely aligned with CENTREPIECE and their unique philosophy around the dining experience, so we are excited to partner up and create seamless and memorable experiences that are both innovative and considered,” Mitchelton ales manager, Ramon Taylor said.

“It’s also a wonderful recognition of our wines that we are obviously very proud of, with our wines being the perfect match for a venue which celebrates all the things that we love about Melbourne; great art, cuisine, culture & entertainment. It’s a place where people love good food and great wine.”

CENTERPIECE’s wine list is complemented by a Victorian First selection from distributors Joval Wine Group and The Wine Company, including wines from La La Land, Tahbilk Winery and Motley Cru.

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