A record number of professional conference organisers, event managers and meeting influencers arrived in droves on the Gold Coast recently for the This is Gold Coast Business Exchange.
New ideas and concepts for innovative conferences were exchanged, in conjuction with a trade exhibition featuring 40 Gold Coast venues and specialist suppliers, at the Gold Coast Convention and Exhibition Centre.
Director of Global Business Events Anna Case said the event “clearly hit the mark” with hosted buyers, with 91 per cent of respondents indicating they were ‘extremely satisfied’ with the event, and overall a 100 per cent satisfaction rating.
“Having the opportunity to visit our venues, meet our suppliers and see our local specialists create unforgettable events has resulted in these buyers excited to host their next business event on the Gold Coast.”
A record number of MICE professionals and media attended This is Gold Coast, with 68 hosted buyers from Australia, New Zealand and Southeast Asia
The delegation represented leads estimated at over $19.5 million in future business events for the city.
Click here to view more photos from the event.