Gold Coast’s Heavyweight AIME Presence

Gold Coast Convention Bureau (GCCB), in partnership with more than 20 local businesses, will take its place as one of the heavyweights at AIME this week.

Gold Coast Convention Bureau (GCCB), in partnership with more than 20 local businesses, will take its place as one of the heavyweights at AIME this week.

Golden sands: the Gold Coast has a significant
presence at AIME in 2010

AIME provides an opportunity for the GCCB to showcase what the Gold Coast can offer the business events industry.

The GCCB will also discuss strategic marketing concepts and activities that have been successfully implemented into its business model to maximise overall service capabilities.

The GCCB was reintroduced at the start of last year to intensify the bidding arsenal of the City to attract lucrative conference and association business into the region.

GCCB efficiency has been optimised thanks to the recently activated website, plus an all new destination show-reel and the 2010 Gold Coast Guide to Meetings and Incentives that will be made available to corporate buyers attending AIME.

“The Gold Coast beats any destination in Australia for variety of experience and value for money, in 2010 that distinction will become even clearer,” said Gold Coast Tourism CEO Martin Winter.

“It’s no longer just about the beaches and theme parks, the Gold Coast venues and support services are second to none and I think the city has finally figured out how to truly combine all of those forces.

“The pivotal role of the Gold Coast Convention Bureau is to target and bid for the larger association business and conference activity on behalf of the City, a process that has already netted numerous confirmations plus strong leads for 2010 and beyond,” he said.

Confirming the Gold Coast’s developing international reputation as a capable host of large scale business events activity, has been the recent announcement of the City as one of three shortlisted destinations to host the International Congress and Convention Association (ICCA) Congress in 2013. 

Up against the likes of Seoul and Qatar, the Gold Coast bid won through to the final three alongside Houston and Shanghai, meaning the City will play host to a final selection committee immediately after AIME.

“Being shortlisted by ICCA to host the 2013 Congress is the business events equivalent of making the World Cup finals or being nominated for an Academy Award, that is the stage which the Gold Coast is now on,” said Winter.

“This bid, made in partnership with the Gold Coast Convention and Exhibition Centre, is an integral part of Gold Coast Tourism’s strategy to build a more sustainable and diverse tourism industry for the city of Gold Coast,” he said.

The ICCA Congress has not been held in Australia for more than 15 years.

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