Amway China brings mega- incentive to Sydney

Sydney has welcomed more than 8,000 Amway China delegates from early January, the largest incentive group to visit Sydney in 2011.

Sydney has welcomed more than 8,000 Amway China delegates from early January, the largest incentive group to visit Sydney in 2011. The group’s arrival is estimated to inject $42.4 million to the New South Wales economy.

This is the second time Amway China has selected Sydney to be the incentive travel and leadership seminar destination to reward their top performing sales distributors.

“If there was a company that knew how to put together an incentive program of such a scale, it has to be Amway China. Being selected twice by Australia’s largest incentive client only proves that Sydney owns the enduring appeal like nowhere else,” Business Events Sydney Chief Executive Officer, Jon Hutchison, said.

Business Events Sydney (BESydney) is the official organisation responsible for promoting Sydney as a business events destination, identifying new opportunities and bringing these events to Sydney. BESydney won the right to host Amway China in Sydney in collaboration with Tourism Australia and the Sydney business events industry.

Staged in four waves, Amway China’s highest achieving sales distributors will visit New South Wales for five days. Besides touring Sydney city, the groups will be visiting Hunter Valley region for a series of fun and team building activities.

“Wine tasting is such a Western leisure activity and we think it will impress our guests from China. The program we have planned will make a wonderful afternoon for all,” said Martin Liou, Vice President of Amway Greater China.

Additionally, Sydney Showground hosted four gala dinners for the incentive with a total of 9,000 guests attended the series of gala dinners, where they were treated to award winning Australian produce.

The mega-event, produced by Blake Harris of  Triumph Leisure Solutions (TLS) transformed The Dome into an Aussie beach fantasy with acrobats, musicians and giant sea creatures floating from The Dome’s 42-metre ceiling, against a spectacular backdrop of iconic Australian scenery.

A series of Australian beach themed photo stages were dotted around the room and proved extremely popular with the guests. Each one represented a famous local beach, complete with lifeguards.

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TLS  and multiple suppliers including David Atkins Enterprises and Jason Coleman as director of live entertainment,


ensured Amway China’s vision was brought to life.

The event saw four courses of the five course menu delivered to 2500 seated guests in the one hour service time requested by Amway. More than 540 kitchen and wait staff were enlisted for each of the four events.

Amway China group will also raise approximately A$170K for New South Wales’ charity program, ‘Freedom on Wheels’, which is a joint undertaking between Amway Australia and Technical Aid to the Disabled (TADNSW). Each delegate will donate $20 to the program and take part in a charity walk across the Sydney Harbour Bridge.

“We want our guests to be more than just tourists in Sydney. Our distributors from China are proud and honoured to be participating in the charity with Amway Australia and TAD. I believe the friendly city will welcome and support this charity event and further cement the relationship between the two countries,” said Liou.

“Seeing the staging of this large-scale corporate event twice on home soil is a fulfilling achievement for our entire team here at Business Events Sydney. Amway China is no stranger to us and we value this close business partnership and friendship that we have built over the years,” said Mr Hutchison.

“The partnership is not only with Amway China, but also with Amway Global – many Amway affiliates choose Australia cities as their leadership seminar event locations and Sydney in particular has worked for us and left a lasting impression that we decide to return again,” Liou said.

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