Alarm Bells Sounding For Business Events

The Business Events Council of Australia yesterday made a call for an immediate injection of $20 million in Federal funding to arrest an alarming decline in the number of conference, exhibitions and incentives visitors coming to Aus

BECA, the Business Events Council of Australia  yesterday (Monday Feb 15) made a call for an immediate injection of $20 million in Federal funding to arrest an alarming decline in the number of conference, exhibitions and incentives visitors coming to Australia.

BECA Chairman Geoff Donaghy said an immediate tax incentive was also needed to boost the domestic market and employer training in such a way that Australian companies would be encouraged to hold their business events at home rather than abroad.

Australia needs to host more international business events, like the 2008 Pacific Area Newspaper Association Conference opened by the Prime Minister, Kevin Rudd, on the Gold Coast.

“Latest ABS figures show that visitor arrivals for business events fell by an alarming 23 per cent in 2009 over 2008, with convention numbers faring worse than overall tourism visitor numbers,” Donaghy said.

“This continues a disturbing picture that has been growing. Australia has slipped from fourth in 2000 to 14 last year in the International Congress and Convention Association’s world rankings for international conferences.”

Australian Bureau of Statistics shows inbound (blue) vs outbound (pink) convention delegates from 1997 to 2009

BECA’s call for the funding had been submitted to Canberra in a pre-budget request seeking a $10 million fund assisting organisations bidding to host international business events in Australia, a $5 million fund to boost attendance at events already scheduled and another $5 million to enable Tourism Australia to launch a strong overseas campaign restoring Australia’s profile as one of the world’s top 10 business events destinations.

Donaghy welcomed the $1 million bought forward from Tourism Australia’s 2010-11 business events budget for immediate delegate boosting, but said much more is needed.

“An immediate R&D-type tax incentive offering deductions of 120 per cent is also needed to encourage Australian companies to spend more on employee training, foster face-to-face information learning networks and stage their business events in Australia rather than abroad.”

International Congress and Convention Association (ICCA) statisics showing Australia’s position in world rankings for conventions from 2000- 2008

Donaghy said conference, exhibitions and other business events attracted high net worth visitors who often travel with family or friends and spent five times more on a daily basis than tourists visiting for leisure.

“Major international congresses and exhibitions not only attract thousands of overseas delegates, they also showcase Australian innovation and creativity and forge relations that are crucial to our ongoing industry and trade development.”

But this lucrative market was fiercely competitive and Australia had been losing market share at an alarming rate.

“Our Asian competitors in particular have seen the true value of business events travel and are outpowering us in marketing dollars,” he added.

“Singapore responded to the GFC by announcing a $90m tourism ‘boost’ fund aimed largely at building its business events sector.”

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