According to new data from Tourism Research Australia, the city’s tourism industry pumped $12.1 billion into the local economy and supported nearly 80,000 jobs in the year to June 2024, cementing Brisbane as Queensland’s top tourism destination.

Brisbane Lord Mayor Adrian Schrinner says the city’s lifestyle and attractions put Brisbane on the map as a must-visit destination, which is supported by a flood of interstate and international arrivals.

“From our iconic lifestyle precincts, such as Howard Smith Wharves, Fish Lane and South Bank, to our packed events calendar, natural attractions and world-class hospitality, Brisbane offers so much to see and do,” he says.

“The world is taking notice, as seen with the rush of excitement for Bluey’s World and Royal Edinburgh Military Tattoo, which are offering even more reasons to visit our great city.

“Having such a strong tourism sector is also propping up other aspects of our economy by driving job growth in hospitality, food services, retail, events and transport.”

Brisbane Economic Development Agency (BEDA) CEO Anthony Ryan says the growth reflects a strategic shift in how Brisbane presents itself to the world.

“Brisbane’s tourism success is no accident,” he says.

“It’s the result of outstanding collaboration, bold ambition and a focus on delivering an exceptional visitor experience.

“BEDA is proudly supercharging the city’s visitor economy by securing incredible major and business events, supporting new and expanding aviation routes and helping local tourism operators to enhance and promote their experiences.”

BEDA’s “State of the City” report projects Brisbane’s experience economy will grow by 41 per cent by 2031, ahead of the Brisbane 2032 Olympic and Paralympic Games.