INVNT launches in Australia

Independently owned, global ‘live’ brand events agency, INVNT has launched its APAC operations in Sydney.
Laura Roberts, managing director, INVNT

Independently owned, global ‘live’ brand events agency, INVNT has launched its APAC operations in Sydney.

INVNT’s clients include PepsiCo, Microsoft, General Motors, Oracle, Xero, SAMSUNG, and Subway.

The company, originally founded in New York in 2008 by Scott Cullather and Kristina McCoobery, has seen revenue grow 107 per cent since July, 2017 and predicts 2018 to be a record-setting year as they continue to invest into the APAC region.

Co-founder and CEO of INVNT, Cullather, says, “At our core, INVNTers are expert storytellers. We strive to share stories with target audiences that are on brand and message, yet disruptive and therefore stick and spread, whether it’s digitally or via creative campaigns, live events or brand activations.

“It is this challenger approach, our highly competitive fee structure and our killer ‘tribe’ of local and international talent that allows us to develop and produce the kinds of live brand engagements that keep our growing roster of global clients returning year-after-year.

“This potent combination has helped us achieve an 81% client retention rating, a cornerstone to our success and a testament to our ability to deliver compelling, cost effective solutions,” said Cullather.

Recent live brand storytelling work by INVNT included Samsung’s Galaxy Note8 #Unpacked2017 launch event.

The INVNT Sydney office is being led by Laura Roberts who was part of the agency’s founding team back in 2008. Laura has taken on the role as managing director.

“As one of the original tribe members, I’m incredibly excited to be leading INVNT’s APAC efforts, building the Sydney office and nurturing our local team of strategic, creative, service-minded professionals to produce the most memorable live brand storytelling experiences in the world.

“We’re expecting an incredible year ahead, having already secured several key storytelling milestones for 2018, starting with Atlantis Grand Opening Event in Sanya, China, followed by TEDxSydney, where we’ll be taking the already epic annual event to a whole new level, pushing the boundaries of next generation participant experience,” said Roberts.


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