Australian Tourism Exchange returns to Melbourne in 2024

With a legacy of successful events in the city, ATE24 promises to deliver another outstanding experience for more than 2,000 delegates.

Australian Tourism Exchange (ATE) will make its long-awaited return to Melbourne in 2024 for the first time since 2015, taking place 19-23 May 2024 at Melbourne Convention and Exhibition Centre (MCEC).

It will be the ninth time Australia’s largest annual tourism trade event has been hosted in the Victorian capital, which first welcomed the event in 1991 and was last due to host in 2020, but the event did not go ahead due to the global pandemic.

Tourism Australia managing director Phillipa Harrison made the announcement at ATE23, which took place on the Gold Coast last week.

“After a couple of years of hybrid events it has been great this year to have ATE back to its traditional format on the Gold Coast and we can’t wait to work with Visit Victoria to deliver another amazing ATE in 2024,” Harrison said.

The return to Melbourne aims to drive future tourism business across Australia and facilitate crucial networking opportunities amidst growing competition for the tourism dollar.

“Melbourne has proudly hosted our premier travel trade event on eight occasions in the past and we look forward to taking ATE, and more than 2,000 delegates, back to Melbourne to drive future tourism business across Australia.”

ATE provides an invaluable platform for tourism operators nationwide to connect and conduct business with international buyers from around the world across four days of appointments, with next year’s event expected to draw delegates from 30 countries.

A joint effort between Tourism Australia and Visit Victoria, ATE24 will showcase the best of what Melbourne and the surrounding region have to offer. By bringing together tourism businesses, wholesalers, and retailers, ATE24 will facilitate productive appointments and networking events, which are increasingly vital in the face of intensified global competition for the tourism market.

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