Virgin Australia (VA) and Tourism Australia (TA) have increased their joint marketing partnership to make Virgin the number one air supporter.
The three year deal includes support for the recently announced Restaurant Australia campaign, the global Invite the World to Dinner launch event, ATE 2015 and targeted support for Tourism Australia’s business events and international media hosting programs.
VA and TA will each contribute $3m in cash towards joint marketing activities targeting the USA and New Zealand, as well as an additional $2.1 million each in sponsorship arrangement
Tourism Australia MD John O’Sullivan said, “The funding announced brings the total value of our three year marketing partnership to a significant $20 million, making Virgin Australia now our most valuable commercial airline partner.”
Virgin Australia chief customer officer Mark Hassell said, “The expanded partnership announced today will allow Virgin Australia to jointly host major tourism events putting Australia on the world stage and showcasing the airline and our service to important international visitors, influencers and decision makers. We look forward to continuing to take the partnership to new heights in 2015.”