AIME announces return to MCEC for 30th anniversary

The flagship trade event for the meetings and event industry in the Asia Pacific region will take place 13 – 15 February 2023.

Asia Pacific Incentives and Meetings Event (AIME) will return to Melbourne Convention and Exhibition Centre (MCEC) from 13 – 15 February 2023 in what will be its 30th anniversary.

The flagship trade event for the meetings and event industry in the Asia Pacific region, AIME is expecting to welcome 400 hosted buyers, 2,000 visitor buyers and more than 300 exhibitors from the Asia Pacific, Middle East, USA and Europe.

“Five months out from the show and AIME has already sold over 80 percent of its show floor,” AIME event director Silke Calder said.

“We’re thrilled with the support we’ve received from international destinations along with Australia’s convention bureaus – every state in Australia will be represented at AIME next year. It sets the scene for a wonderful 30-year celebration.”

With nearly 60 percent of the world’s population located in the Asia Pacific region, AIME provides the perfect platform for capitalising on the region’s growing business events industry.

“There is no other show in the APAC region that guarantees introductions with such highly-qualified and vetted buyers, and this was reinforced by the $120 million written at AIME 2022.”

Attendees can expect to see a reimagined show floor including dedicated zones for tech suppliers, hotel chains and international pavilions – all designed to enhance the show experience and facilitate networking.

AIME’s Knowledge Program will also be enhanced with the establishment of the Knowledge Program Advisory Committee. The new initiative consists of eight APAC industry leaders, who together, will guide the curation of the Knowledge Program, held on Monday, 13 February. The program is set to spark interest, stir debate and engage all areas of the events sector.

AIME’s highly anticipated Welcome Event will also return and will be held at a secret location to drive further excitement around anniversary celebrations.

Melbourne Convention Bureau (MCB) chief executive officer Julia Swanson said she is delighted to see the longest standing industry event continue to grow into its 30th year and looks forward to celebrating with attendees.

“AIME is undoubtedly the most trusted and significant business event held in the region,” Swanson said.

“While technology, travel and business practices have changed dramatically over the last 30 years, at its essence, AIME is where the industry gathers, transfers knowledge, fosters learning and realises the power of connection and community. In this way, little has changed over its trajectory,” Swanson said.

Exhibitor sales and hosted buyer registration for AIME 2023 are currently open.

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