AIME announces Grip as official technology partner

The new tech partner will help elevate the event’s business opportunities by matching connections between attendees.

Asia Pacific Incentives and Meetings Event (AIME) has announced leading tech provider Grip as the official partner to connect buyers and exhibitors at the 2022 AIME event in Melbourne.

Scheduled for 21 to 23 March for in-person at Melbourne Convention and Exhibition Centre (MCEC), and 28 March to 1 April online, the new tech appointment will help elevate the event’s business opportunities through its matchmaking capabilities.

As part of the new partnership, Grip will launch its innovative new meetings algorithm at AIME, matching connections between attendees by using more than a billion AI data points to unite preferences.

Through its custom functionality, the AI Scoring Matrix, meetings will match through a series of criteria, including meeting preferences, profiled data from buyers and exhibitors, preferences against similar delegates at the event, and meeting ratings between similar users. With capabilities to an unlimited number of meetings, the new platform will also give delegates and exhibitors more predictive and accurate leads when it comes to potential business partners.

Excited to launch AIME’s new format of in-person and online, AIME event director Silke Cader said she’s confident that the advanced technology will help revolutionise the way domestic and international delegates conduct business.

“AIME is delighted to announce this new partnership with Grip, which brings to the table extensive experience in delivering successful outcomes at major business events across the globe,” Cader said.

“This really feels like a natural partnership with both our organisations committed to excellence in all that we do.

“As the world looks forward to a more open post-COVID environment, AIME 2022 is set to hypercharge real demand for important business events in the years to come, and we can’t wait to reconnect with you all.”

After so much change in the business events industry, Grip chief executive officer Tim Groot said organisers are being pressured to get ahead of the curve.

“The best way to do that is by networking with people in your community, fully understanding the challenges ahead and becoming aware of the solutions available,” Groot said.

“AIME provides the perfect space to do exactly that.”

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