MCA Australia and The Big Group enter hospitality partnership

The Museum of Contemporary Art Australia (MCA Australia) has announced the appointment of The Big Group as its new functions and venue hospitality partner.

The host venue for the ninth edition of Events Uncovered presented by Spice – taking place on Tuesday, 23 July, 2024 – will join forces with the leading Australian hospitality agency, with The Big Group to commence renovations at the venue in mid-May, ahead of the opening of the first phase of its hospitality offering in June 2024.

The Big Group will also offer revitalised event and venue spaces, bringing a contemporary vision for food and beverage offerings across the museum.

“The Big Group is excited to host Events Uncovered presented by Spice at the Museum of Contemporary Art Australia, marking one of our first major initiatives in this space,” The Big Group founder Bruce Keebaugh tells Spice.

“We are eager to connect with top suppliers and event professionals in Foundation Hall, and we anticipate exploring the latest products and services at the Events Uncovered Showcase and gaining valuable insights from the impressive line-up of speakers in the Knowledge Sessions.

“We are proud to be an integral part of this vibrant community and contribute to such a dynamic event.”

The Big Group is one of Australia’s leading hospitality agencies with more than 30 years’ experience in the industry. The company employs 1200 staff across eventing, logistics, creative, food production, planning, sales and marketing, and business management.

Other partnerships for the company include the Melbourne Cup Carnival, Australian Open and AFL – collectively accommodating more than one million guests per year.

The Partnership with MCA Australia is The Big Group’s first collaboration with a major art museum in Sydney.

“We are incredibly excited to partner with The Museum of Contemporary Art Australia and to bring innovative ideas and our expertise to the museum, delivering the art of Australian hospitality via world-class, exceptional food and hospitality to visitors, partners and clients,” says Keebaugh.

“MCA Australia is a globally recognised cultural destination in Sydney. We want to establish a place where great art and great food co-exists, and where visitors can engage deeply with both, while enjoying the magnificent views of Warrane, Sydney Harbour at Circular Quay.”

A new cafe will open in mid-June 2024 on the ground floor of the MCA Australia building, and a second phase of the hospitality revamp will be unveiled on level four of the museum in September.

“We could not be happier to be working with The Big Group as we look to ensure the Museum of Contemporary Art Australia is one of Sydney’s great cultural destinations,” says Suzanne Cotter, director, MCA Australia.

“With our exceptional location at Tallawoladah and a gateway to The Rocks precinct and Sydney’s CBD, we want every visitor to MCA Australia to have the opportunity to encounter the best Australia can offer, from the art we present to the sense of welcome and inclusivity for all as a contemporary cultural experience.”

For more information and to purchase tickets to Events Uncovered presented by Spice, visit

Pictured at top (from left): The Big Group founder Bruce Keebaugh, MCA Australia director Suzanne Cotter, and MCA Australia chair Lorraine Tarabay. Photo: Jacquie Manning.


Sign up now

Join our mailing list to keep up to date with the latest event industry news direct to your inbox

The A-Z guide for organising events