TFE Hotels’ Melbourne property boom

As Melbourne emerges from lockdown, the city is gearing up for a wave of new hotels.

As restrictions ease across Victoria, accommodation provider TFE Hotels is getting back to business, preparing for a string of new hotel openings across Melbourne.

Following the opening of the 206-room Vibe Hotel Melbourne in July, TFE has this month opened Adina Apartment Hotel Melbourne Southbank.

The hotel boasts serious green credentials as Australia’s first high-rise hotel to be made of cross-laminated timber, an environmentally friendly alternative to steel.

Adina Apartment Hotel Melbourne Southbank is complete with 220 accommodation rooms and three meeting rooms with capacity for up to 90 delegates.

In December, TFE will open the doors to the 99-room Adina Apartment Hotel West Melbourne in the city’s ‘West End’ precinct, featuring 2,000 square metres of Zen gardens, 10 eateries and a private outdoor retreat.

Adina Apartment Hotel West Melbourne TFE Hotels
Adina Apartment Hotel West Melbourne to open in December

Finally, TFE is preparing for the debut of the Quincy brand in Australia with the opening of the 241-room Quincy Hotel Melbourne in early 2021. Located on Flinders Lane, the hotel will boast three signature food experiences and one of Melbourne’s highest rooftop pools.

TFE Hotels CEO Antony Ritch said the four hotel openings are a positive step forward for Victoria’s tourism industry.

TFE Hotels CEO Antony Ritch

“Melbourne is one of the world’s great cities and we’re excited about its future,” he said.

“When it comes to our development pipeline, we’re immensely proud to create showpiece properties that continue to evolve our brands into experiences where our guests are fully immersed in the local neighbourhood.

“And we look forward to seeing more Australians travel as it is safe to do so.”

Dean Long, CEO of Accommodation Association, praised TFE Hotels for their investment in Melbourne, as the city emerges from lockdown.

“With the Melbourne market hurting as a result of the Stage Four shutdown and wider COVID-19 travel restrictions, the local economy and the tourism sector desperately need good news,” he said.

“The opening of not one, but four new hotels in Melbourne is an extremely welcome sign that recovery will come.”


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