If you’ve ever wondered what it’s like to sleep at Buckingham Palace or Windsor Castle, Melbourne’s new laneway hotel is here to help your royal (sweet) dreams come true.
Set to open its doors on 1 August, Brady Hotels Jones Lane is “all about doing things differently”, starting with the most important thing: the beds.
Each of the hotel’s 153 rooms will feature the same brand of bed used in royal residences, following feedback from customers about what they want (and don’t want) in a hotel.
“Unsurprisingly, the number one item on guests’ wish lists is a great bed and peaceful night’s sleep,” said Bradys Hotels group general manager Robert Moore.
“The ‘Dreamer’ pillowtop mattresses we’ve chosen for Jones Lane are crafted by Hypnos – the official bed supplier to all the royal residences in the UK including Buckingham Palace and Windsor Castle.”
The 4.5-star boutique hotel has also done away with the traditional check-in desk, replacing it with a more casual, open-plan lobby.
“Our front-of-house staff won’t have uniforms, allowing them to convey their individual personalities while maintaining the highest professional standards and customer service,” said Moore.
A new style of laneway hotel
Ninety-six of the 153 rooms will feature private balconies, while all rooms have opening windows – a rarity for CBD hotels.
Another point of difference is that there are no mini bars in the rooms, which Moore said is a decision based on “guests’ preference to BYO rather than pay $6 for a dusty packet of chips”.
“We’re short walking distance to several convenience stores, supermarkets and bottle shops, so it makes sense to do away with the mini bar and provide more fridge space and cooking equipment.”
Other facilities include an on-site café and bar, 24-hour reception and room service, two garden terraces, gym, self-serve laundry and bike storage room.
Located on Little Lonsdale Street on the corner of Jones Lane, the new hotel is situated in the heart of Melbourne’s theatre district.
The laneway hotel is the second Melbourne property for the group, which also opened Brady Hotels Central Melbourne in 2014.