Franchise hotel management system launches

A new hotel management model has been launched by three of Australia’s most experienced hospitality innovators.

Trilogy Hotels is the brainchild of Scott Boyes (above, centre), Tony Ryan (above, right) and Grant Alchin (above, left), and the independent management model provides hotel owners and brands with an operating platform for investment-grade assets where venue operations are managed independently by the newly founded company.

Under a franchise agreement, Trilogy Hotels manages hotel operations and drives operational and profit performance on behalf of an owner. The company also provides access to operational systems, training and team development.

A former senior vice president of operations at Accor, Boyes spent almost 30 years with the company, overseeing 85 hotels across NSW, ACT, Queensland and Northern Territory.

Alchin is experienced at transforming underperforming hotels for Accor and IHG. He recently oversaw strategic asset management at one of Asia’s largest diversified real estate groups, CapitaLand.

Ryan has provided commercial and legal advice to the global hotel industry for more than 35 years. He specialises in major transactions and helped deliver Accor’s US$940 million takeover of Mantra Group.

“In Australia and New Zealand, the industry has relied heavily on a traditional hotel management agreement model where owners engage with a particular hotel brand for their distribution and operating capability,” says Boyes.

“However, in the US and Europe, the independent management model, with brand support under a franchise agreement, is the predominant model preferred by hotel owners and brands.

“We are expanding that model and tailoring it for the Australian and New Zealand market to help hotel owners feel more connected with their investment, while partnering with and utilising the exceptional distribution capability of a global hotel brand.”

Sean Hunt, area vice president for Marriott International in Australia, New Zealand and the Pacific, believes the independent hotel management model that is a proven success in the US will thrive at scale in the local market.

“We commend Trilogy Hotels on their decision to enter the market,” he says. “We have no doubt their high-calibre personnel will offer hotel owners a valuable alternative to traditional hotel management models.

“We anticipate powerful opportunities for Marriott International to bolster Trilogy’s success by partnering with them under franchise agreements with our global brands.

“This collaboration will be central to maximising distribution reach and financial performance for assets under Trilogy’s management. It will deliver genuine benefits to hotel owners, their management company and our hotel brands.”

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