Melbourne's Telstra Dome has been officially rebranded as The Etihad Stadium, effective March 1.
By Gwen O’Toole
Melbourne’s Telstra Dome has been officially rebranded as The Etihad Stadium, effective March 1.
The five-year deal is Etihad’s first major sporting sponsorship in Australia and will see the Abu Dhabi-based airline’s branding feature prominently inside and outside the stadium, including on perimeter signage and giant scoreboards.
“This marks a new and very exciting chapter for the venue,” said Melbourne Stadiums CEO, Ian Collins. “Etihad Airways like our company has developed an outstanding international reputation through the delivery of first class services and we are delighted to have them as a partner.
“Since the stadium was established in 2000, our international profile has continued to grow through the staging of many world-class sports and entertainment events, and we believe this association with Etihad Airways will assist in the continued growth of both partners,” he said.