Marriott International has announced that it expects to more than double the size of its portfolio in the Asia-Pacific region in the next few years.
With 132 hotels open in Asia today and a pipeline of signed and approved deals now totaling an additional 143 properties, the company expects to grow to at least 265 hotels by 2016, with more than 80,000 rooms in 16 countries.
“We are delighted with our growth in the region and believe it is a great testament to the popularity of our brands and the quality of our hotels in Asia that we expect to double in size by 2016,” said Simon Cooper, Marriott International’s president and managing director in Asia.
China’s JW Marriott Hotel Zhengzhou is one of a projected portfolio of 265 hotels for Marriott International by 2016.
“We operate a strategically targeted brand portfolio and our products clearly resonate with our guests, our hotel owners and the communities in which we operate. We have seen great growth across our portfolio and expect to be launching new brands in the region soon, with the introduction of Fairfield by Marriott in India next year and the launch of our EDITION brand in Bangkok in 2014. We expect to grow dynamically but sustainably in Asia for many more years to come.”
Marriott International currently operates eight brands in Asia Pacific: Bulgari Hotels & Resorts, The Ritz-Carlton, JW Marriott, Renaissance Hotels & Resorts, Marriott Hotels & Resorts, Courtyard by Marriott, Marriott Executive Apartments and the recently launched Autograph Collection of hotels that debuted in Asia with the opening of The Stones Legian, Bali this month. The company sees tremendous growth potential targeting different market segments from luxury to mid-scale.
This major growth in the region is driven by consumer preference for the company’s global brands as can be seen by the doubling of membership in Marriott Rewards – Marriott International’s award-winning loyalty programme – in Asia last year. Marriott Rewards grew to more than one million members in China alone, which continues to lead the company’s Asia growth. With 127 open and signed hotels in China, the company expects to open on average one hotel per month in the country for the five years. In India, 23 hotels with Marriott International’s brands are already under construction and the company is likely to grow from 15 hotels to 50-plus hotels in the next few years.
“While China and India are the driving forces for our business in Asia,” Cooper continued, “we are also seeing growth with new signings and openings in Indonesia, Japan, Malaysia, Vietnam and elsewhere in the region. We see this as a golden age of travel around the world, and our Marriott hotels will be there to welcome all travellers. In the process, we are opening doors to a world of opportunity for our guests and associates alike, by offering great careers to our associates across Asia, while delivering rewarding guest experiences across our growing brand portfolio.”