Iconic Surfers Paradise Marriott Resort to be rebranded

The Gold Coast hotel will undergo a major renovation and rebrand to become a "landmark for conferences and events".

Iconic Queensland hotel Surfers Paradise Marriott Resort & Spa is set to rebranded, following a $35 million renovation.

This December, the hotel will be transformed and renamed to JW Marriott Gold Coast Resort & Spa, making it the first JW Marriott property in Australia.

Marriott has engaged Australian design studio DBI, the original architects and interior designers behind the existing property, to revamp the property in line with JW Marriott’s standards of modern luxury.

Each of the hotel’s 223 rooms and suites will get a luxury makeover, while the resort’s public spaces, restaurants and event spaces will also be renovated.

Sean Hunt, area vice president, Australia, New Zealand and Pacific at Marriott International said the team is excited to debut the JW Marriott brand in Australia.

“The opening will signal the continued expansion of our luxury footprint in Australia as we continue to see strong demand within the luxury travel segment here,” he said.

“The JW Marriott brand, with its distinctive luxury philosophy, will resonate with these travellers, who seek exceptional, thoughtfully-crafted services and experiences.”

Surfers Paradise Marriott rebranded

Event and conference spaces

JW Marriott Gold Coast Resort & Spa will position itself as a “landmark for conferences and events in Queensland” offering 2,000 square metres of refreshed event space across 10 distinct spaces.

The upgraded JW Ballroom is a 715-square-metre pillarless space with vehicle access, geared for large-scale exhibitions and product launches, while the junior ballroom offers 276 square metres of flexible space with natural light and views of the resort pool.

Speaking to Spice News recently, Hunt said he is seeing a “pent-up demand” for events amid the COVID-19 pandemic, which may lead to a dramatic spike in gatherings beginning in 2021.

“Companies have had to restructure their workforce and then they’ve got to communicate with their people what’s the new norm,” he said.

“The only way to do that is really to get together and meet.”

New dining and bar experiences

The property’s six food and beverage venues will also be reinvigorated.

Citrique will undergo an extensive refresh and reconfiguration, while JW Marketplace will become the hotel’s café and in-house provedore, serving coffee, local produce and grab-and-go bites.

Misono, the resort’s teppanyaki restaurant, will expand to incorporate an an intimate Izakaya, tearoom and sushi bar, while a Japanese whisky bar with an outdoor terrace will be a new welcome addition.

Chapter & Verse will transform into an indoor-outdoor lounge and bar experience that becomes a sophisticated craft cocktail bar in the evening. Meanwhile the Pool Bar will remain, offering poolside dining options and cocktails.

More reading

Marriott sees ‘pent-up demand’ for events
The Langham, Gold Coast to open in 2021
Gold Coast wins bid to host 1200 pax medical meeting

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