ICC Sydney theatre officially rebrands

CEO Geoff Donaghy said the change signals the strengthening of a successful partnership.

International Convention Centre Sydney (ICC Sydney) has unveiled a new look and name for its theatre, as its naming rights partner rebrands.

The 8,000-seat venue has transitioned from First State Super Theatre to Aware Super Theatre.

Aware Super (formerly First State Super) secured the naming rights to the venue in July 2019.

ICC Sydney CEO Geoff Donaghy welcomed the change saying it signals the “strengthening and continuation of an already successful partnership between ICC Sydney and Aware Super”.

“As we all look forward to the return of more live events and entertainment in Australia, this collaborative partnership is committed to ensuring all patrons enjoy exceptional experiences at the newly named Aware Super Theatre,” he said.

ICC Sydney will continue to manage the theatre throughout the partnership.

Located in the heart of Darling Harbour, the Aware Super Theatre has hosted a range of global talent and live entertainment events, including Keith Urban, Jerry Seinfeld, Ariana Grande, Kylie Minogue, Hillary Clinton, Cher and Elton John.


More reading

Industry reacts to $50 million business events fund
Australia to reopen by Christmas
ICC Sydney reveals EventSafe Framework

Leave a comment:

Your email address will not be published. All fields are required

Advertisement

The A-Z guide for organising events

Advertisement