Barossa Valley to get $50 million luxury hotel

The proposed hotel is set to be a landmark for South Australia.

Plans for a new, $50 million six-star luxury hotel and day spa at Seppeltsfield winery in the Barossa Valley near Adelaide, South Australia have been lodged with Light Council.

If successful, the 12-storey ‘Oscar Seppeltsfield’ hotel will have around 70 rooms, including suites and penthouses, with a private balcony for every room, and open in 2022.

The project is being funded and driven by a group of South Australian business leaders who say the new accommodation offering would attract new markets to the region and drive growth in domestic and international visitor economy, while creating an additional 363 construction jobs and 350 ongoing jobs for the region once operational.

“The Barossa is famous for its wine, food, and spectacular sights, but what it needs is an iconic luxury hotel to cater to local and international guests that visit the region,” said Oscar Seppeltsfield spokesman, Toby Yap.

“We are thrilled to be bringing this landmark project to one of the greatest wine regions in the world.

“With over 897,000-day trips to the Barossa in 2019, Oscar Seppeltsfield will be a place where people can stay longer, immerse, indulge and relax.”

Yap said there will be a sky bar on the top level with 360-degree sweeping views of the Barossa, while the ground floor will have a wellness day spa including a private entry to a relaxation space and infinity pool.

He said the hotel will also offer a world-class restaurant, private dining room and boardroom.

Creating a ‘Sydney Opera House’ for SA

A tender process will be soon undertaken to choose the luxury hotel operator led by Hotellerie.

“Oscar will complete the grand vision of our tourism master plan for Seppeltsfield to become the most desirable epicurean destination for tourists worldwide,” said Seppeltsfield owner and executive chairman Warren Randall.

“We wanted to create a national icon for South Australia – a Sydney Opera House for the Barossa.

“The hotel will be positioned gently in the middle of the Great Terraced Vineyard, surrounded by century old bush vines, an amazingly tranquil location and a short walking distance to the world-class Seppeltsfield tourism village.

“In 2019, Seppeltsfield was judged as one of the top 50 vineyards in the world. The addition of this luxury hotel will elevate Seppeltsfield to one of the top five vineyards in the world, in turn lifting Australia’s international wine reputation.”

Also located in the Seppeltsfield precinct is the Seppeltsfield Cellar Door and Centennial Cellar, 1888 Gravity Cellar as well as the award-winning Fino Restaurant, Jam Factory Craft and Design Studios, Vasse Virgin, Artisan Knife Making, Master Cooper and an artisan caterer.

Terry Boxall, head architect of Intro Architecture, designed the hotel taking inspiration from the history of Seppeltsfield winery and the wine barrels in the Centennial Cellar.

The hotel has been named in honour of the innovative visionary Oscar Benno Seppelt who revolutionised the Australian wine industry.

Filling a gap in the market

According to the developers, a gap in the market place was identified from research commissioned by the South Australian Tourism Commission with only 28 accommodation options out of 161 rated at four stars or above, leaving high-end visitors with little options if they wish to stay.

Direct tourism expenditure as a result of the hotel is expected to be $19 million per year or $86 million over the first five years. Tourism visitor numbers are estimated at 147,166 over first five years with the hotel completion date set for early 2022.

The Barossa Valley hotel project has been welcomed by South Australian Premier Steven Marshall.

“I am very excited about the potential for tourism in the Barossa and across regional South Australia,” he said.

“This type of investment in the region will be great.”

The developers say it is anticipated that the construction of an iconic building “will drive visitation in the broader region and act as a catalyst for new development activity”.


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