Australia’s A by Adina to make international debut

Australian brand A by Adina is set to make its debut abroad, with a hotel under the premium banner opening in Vienna, Austria, in 2025.

TFE Hotels will open the riverfront A by Adina Vienna Danube in the city’s tallest residential tower with 108 premium apartments, a bar, cocktail lounge and restaurant.

The hotel adjacent to Vienna’s Danube River will also feature an infinity pool – a rare hotel inclusion in Austria – as well as a gym, Pilates/yoga room, two saunas and a wellness bar.

“From our initial launch in Australia, in 2021, we have always envisioned and planned to introduce this premium hotel living brand into new markets so a move into Europe was the natural next step for us,” says TFE Hotels CEO Antony Ritch.

“Guests to A by Adina Vienna Danube will naturally gravitate to the spectacular infinity pool, overlooking Danube River across to St Franziskus Church in Vienna’s old town.”

A by Adina is a premium brand designed to appeal to travellers who appreciate detail and design.

“Adina Hotels was the first Australian hotel brand to enter the European market 15 years ago so it is exciting to see a ‘sophisticated coming of age’ of the brand with the launch of A by Adina into Europe,” says Adina Europe’s chief executive officer, Asli Kutlucan.

“When you step inside an A by Adina, you’ll find a balance between a hotel and a private apartment in the city.

“We want the entire experience at A by Adina Vienna Danube to be understated, but impactful.

“Vienna is a city filled with rich history, a treasure-trove of iconic museums, galleries and a vibrant cultural scene that attracts more than four million visitors per annum.

“The city has been named the world’s most liveable city many times over, and we are looking forward to welcoming A by Adina guests to the City of Dreams in 2025.”


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