The Northern Territory is different in every sense for business events, offering opportunities to engage all the senses.

Attendees can develop inspiring cultural connections through experiences such as a Saltwater Ceremony, art classes, bush balm-making and weaving workshops, all set against the breathtaking backdrops of Uluṟu, Alice Springs and Darwin.

Ancient lands

Connecting to nature and the 65,000-year-old Aboriginal culture can be made in many ways in the Northern Territory.

At Uluru, groups can engage with the enlightening Wintjiri Wiru experience at dusk and into the evening, or start the day with the equally inspiring Sunrise Journeys, with stories about the Anangu – the custodians of the ancient lands – which deliver a strong sense of place.

In Alice Springs, the Purple House is an innovative Aboriginal-operated renal healthcare service and social enterprise, which enables business events delegates to learn about the traditional landowners, the Arrernte people, and their traditions and customs.

Using native plants foraged from the land, healing bush balms are created, providing an opportunity for meaningful cultural interaction.

At the Darwin Waterfront, a multi-million-dollar Larrakia Cultural Centre, due to open in 2026, will provide a place for the Larrakia People, custodians of the Darwin region, to share and showcase their language, culture and knowledge.

Business events groups will be able to experience Larrakia cultural ceremonies and view artworks such as weavings and paintings.

Integral role of nature and culture

Business events planner feedback is frequently effusive about Northern Territory destinations. When global network technology company Axis Communications hosted a conference in Alice Springs in 2023, they spoke about the outstanding natural and cultural elements of the region.

“The resounding sentiment among our guests was unanimous – this conference in Alice Springs stands out as one of the most remarkable they have ever attended,” says Devyani Sharma, marketing manager for Axis Oceania.

“Against the backdrop of the Northern Territory’s breathtaking landscapes and vibrant cultural heritage, our experience went beyond the confines of a traditional conference.

“The entire experience, from start to finish, left our partners in awe.”

Image at top: A Welcome to Country and traditional cultural performance greeted attendees at the Axis Summit in Alice Springs.