Registration closing soon for MEA’s Evolve 2024

Meetings & Events Australia is hosting Evolve 2024 and the MEA National Awards Dinner on 12-13 June, 2024, at Rydges Resort Hunter Valley – with registration to attend closing this week.

Registration for MEA’s national conference event closes on Friday, 7 June, 2024.

The theme for Evolve 2024 – which Spice is a partner of – is “Lead with Impact. Empower to Grow. Connect for Success”.

“It will be fantastic to bring the national events community together in the surrounds of the picturesque NSW Hunter Valley for the first time since 2003,” says MEA CEO Peter McDonald.

“There are people in the industry workforce who weren’t even born the last time we were there. It’s a long overdue return.

“We’re very grateful to Rydges Resort Hunter Valley for being our Evolve 2024 venue partner, and to Destination NSW for being a strategic partner that enabled us to support a regional events community with our major annual event.”

Leadership, empowerment and connection form the backbone of MEA’s mission to support individuals and businesses in the Australian events industry. Evolve 2024 will provide attendees with valuable opportunities for professional development and insight into the sector.

The interactive program will include two presentations by team-building company Be Challenged’s head of facilitation, Norm Pounder, which aim to enhance communication, understanding and camaraderie among team members in a creative setting. These workshops will act as a tangible, tactile and visual reminder of the value of collaboration.

Other speakers include Cvent’s Izzy Hettiarachchi delivering a session delving into the trends currently shaping the events industry, including AI and sustainability; international keynote speaker Rowdy McLean on achieving leadership, empowerment and connection goals; Mike Flynn exploring the impact of AI; Toni Powell on eliminating stress; David Sawicki presenting a personalised journey on defining and enhancing your personal brand; Carmel Reyes and Karlah van Arend presenting on sustainability; Therese Tarlinton educating on how to attract and upsell sponsors and turning them into long-term partners; Kristy Chilman discussing relationships within the marketing ecosystem; and a panel session on the power of global events in Australia, moderated by Thomas Staunton from SoldOut Events.

At the conclusion of day one, on 12 June, delegates will be transported to Brokenwood Wines for an evening of networking and business. The MEA National Awards Dinner will be held on the evening of day two, on 13 June.

For more information or to register for Evolve 2024, visit


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