Pan Pacific enhancing custom MICE offerings

The hotel group is offering bespoke experiences for the rest of the year across some of its brands including the Parkroyal Collection.

Pan Pacific Hotels Group (PPHG) has launched custom meetings, incentives, conferences and exhibitions (MICE) packages which run from now until December 31, 2024.

Thoughtful Hospitality: Bespoke Meeting Experiences will allow for customisation of MICE events tailored to unique brand attributes.

Pan Pacific Hotels and Resorts will provide a luxurious and refined experience, the Parkroyal Collection will be centred on eco-wellness while Parkroyal Hotels and Resorts will focus on immersing guests in the locale.

PPHG Chief Commercial and Marketing Officer, Cinn Tan, said the future of MICE is swiftly evolving.

“[It is] propelled by a transformative wave towards innovative event experiences that redefine the fabric of celebrations,” Ms Tan said.

“Thoughtful Hospitality: Bespoke Meeting Experiences embraces the distinct touchpoints across our three brands and goes beyond conventional events offering and setup. 

“Our innovative, bespoke approach not only reflects our pursuit of excellence but also underscores our dedication to crafting memorable experiences for our guests.”

Participating Australian hotels Pan Pacific Melbourne, Parkroyal Darling Harbour, Parkroyal Parramatta, Parkroyal Melbourne Airport and Parkroyal Monash Melbourne.

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