Spice sat down with the new Asia-Pacific Incentives and Meetings Expo (AIME), Project Manager at Reed Travel Exhibitions, Angela Sciacca, to hear her insights into why exhibitors are drawn to AIME and what’s on offer in 2018.
Congratulations on your appointment to Project Manager. What are you most looking forward to in your new role?
I’ve worked for Reed for over 16 years, and have been the Operations Manager for AIME since 2004. I’ve been an integral part of the show and I feel I know it inside and out. I’m thrilled to have the opportunity to lead the wonderful team in the run up to the 2018 event. Each year, I always look forward to seeing industry friends, and the chance to welcome and connect with new ones.
As this is Reed’s last AIME – What can we expect at AIME 2018?
The Reed team and I are determined to go out on a high and honour the relationship we’ve held with Melbourne Convention Bureau (MCB) and the Asia-Pacific business events community. We’ll be working hard to ensure we hand the reins over with a successful 2018 show.
AIME is a cornerstone of the industry and, from my own experience I know that it’s all about having the time to make those vital connections that makes AIME so valuable. At the end of the day, AIME is all about creating strong business opportunities and connections in the events industry.
In 2017, we had 50% of attendees who hadn’t attended before, I think this shows the dynamic and changing nature of our industry, and as event professionals the need to always keep ahead of the game.
This year we have reinvigorated the design of the show floor to accommodate a new welcome feature area and an ‘AIME First Timers’ exhibitor area. The First Timers area showcases new product offerings and industry suppliers to the AIME community, while removing the stress and logistic hassle new exhibitors can face.
We have extended the opening hours, appointment times and educational offerings for Hosted Buyers. For Exhibitors, we have introduced a new webinar series so they know about all the great features they have access to, like Konduko – our digital lead generation partner, which we are offering free for exhibitors again in 2018.
The AIME Knowledge Program will see a series of education seminars, drawing inspiration from our global ibtm events portfolio. Our Knowledge Program will deliver the latest in quality information and global intelligence – with a reinvigorated program of speakers and industry insights.
From your experience why do people attend AIME?
It’s the value of networking, meeting new people and staying up-to-date on the latest trends, technologies, venues and inside information that AIME offers over two days – it’s equivalent to months of research and meetings. When time is so precious in business life, people are looking to find efficient ways to get what they need. At AIME, you can get all the contacts, leads, sales and information you need to set you up for the year ahead.
This year we have already locked in leading national and international exhibitors, including Business Events Australia, Hawaii Tourism Oceania, Tourism New Zealand, ICC Sydney, P&O Cruises, TFE Hotels and Stamford Hotels and Resorts.