Business Events Wellington launches legacy programme

Business Events Wellington has launched a legacy programme to capture the positive outcomes and impacts generated by conferences held in the New Zealand capital.

Organisations planning to host conferences in Wellington now have expertise on hand to assist with conference legacy projects.

A specialist conference advisor has been appointed to guide organisations through the process, with resources allocated to help clients formulate individual legacy projects.

“Whatever the purpose, conferences have the potential to create something meaningful for the community and drive wider socioeconomic gain,” says Business Events Wellington manager Irette Ferreira.

The legacy programme focuses on international conferences and was trailled in November 2023 when Wellington hosted several international events.

The trial provided an opportunity for Business Events Wellington to work with clients to capture positive outcomes directly attributable to the host organisations.

“Business Events Wellington is supporting us to expand the impact of our conference beyond the two-day summit,” says Dr Zahra Champion, executive director of BioTech New Zealand, which held its inaugural Life Sciences Summit (pictured, above) in Wellington, in 2023.

“It has been integral in the planning of new elements, helping us with introductions and valuable advice.”

Business Events Wellington is also working with domestic conferences, penning long-term agreements committing them to the city.

“Conferences are a powerful platform where knowledge and ideas are exchanged and discussed, and where new solutions are born out of collaboration,” says Ferreira.

“Business Events Wellington wants to capture these outcomes and support our clients in achieving their legacy goals, leading to social and global change.”

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